The steps to becoming a thought leader often involve a lot of market research. I’ll be breaking down some of the basics below.
Post on socials at least 3x a week to begin to establish yourself as a thought leader in these spaces.
This takes time, and will not be done overnight. The best growth is organic growth by building your community online.
If you’re generating income from another project, job, or resource be sure to invest it back into your brand. It’s roughly 200$ a year for quality domain hosting, and from there you can build out through a variety of platforms.
Having a dedicated website that you can direct potential leads to will make you stand out amongst people who only rely on social media.
Do research.
Stay on top of your market’s trends and what people are interested in now. Read up on historical trends and marketing curves.
Build your community.
The goal isn’t to shoot for EVERYONE in the world, but a select group of people that will relate to what you’re sharing with them. This is your target demographic and market.
To do this:
Research on the social media platforms you are using to figure out what other creator’s in your niche are doing, if it doesn’t exist, then work to establish it and listen to what the people are saying.
Your Social Media Kit will include a variety of websites that you use daily and weekly.
- Youtube
- TikTok
- Twitch
Rina Lo 
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