How to become a micro-influencer

“Oh no, she dropped the word influencer. I bet she’ll try and be all sales-pitchy and MLM to me!”

Hi! I’m glad you found this post. My name is Rina, and yes, I’m a micro-influencer. Although what I really love to do is educate, teach, and create quality content! I’ve found that working in social media isn’t just about being a pretty person, it’s all about connections and developing real, honest relationships with your followers, friends, and fans.

Press F to pay respect.

Being an influencer just means that people value your opinion, and what you have to say. You’re a teacher, a leader, a marketer, a designer, and a sales person all rolled into one neat little package. It can be a lot of fun, and a lot of work.

So, what are the steps to becoming a trustworthy internet resource for people?
Keep reading to find out!

You need to be online constantly. Connected into the top social media websites and apps. Engaging and collaborating with others. Communicating.

This takes time, and will not be done overnight. The best growth is organic growth, and if you’re lucky, making a viral reddit post, tweet, instagram post, or tiktok video. You can also….

If you’re generating income from another project, job, or resource be sure to invest it back into your brand. It’s roughly 200$ a year for a quality domain hosting, and from there you can build out through a variety of platforms.
I built my website through bluehost and wordpress.com.

By building your own website, you control what can be published. It’s YOUR website. Your brand. There are a lot of tools available through wordpress, and online resources, that can teach you how to fully utilize and understand website development. Having a dedicated website that you can direct potential leads to will make you stand out amongst people who only rely on social media.

Do research. Follow your market’s trends and what people are interested in now. Read up on historical trends and marketing curves. This part is all about committing to research. If you hated homework, you really are not going to like this. You’re essentially giving yourself daily homework.

More specifically, your community. The goal isn’t to shoot for EVERYONE in the world, but a select group of people that you can relate to. This is your target demographic and market. This requires researching what other’s in your community are using for hashtags, tagging, and to focus in on what they like-as much as what you like.
You want to really connect with these people and get to know others. Which means participating in online conversations, and offline conversations.

So, those online sites you’ve already been plugging? Yeah, that’s your social media kit.

  • Youtube/Twitch/Mixer
  • Facebook
  • Pinterest
  • Instagram
  • Twitter
  • TikTok
  • LinkedIn
  • Other Niche Social Media sites

A lot of this will require trial and error. But it is fun, and a worthwhile thing to do. If you liked this post, let me know and I’ll be happy to go into further details on how to grow your userbase, increase your income, and more!

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