If you’re familiar with the term brand, then you may be familiar with how it can reflect and shape a business.
Target, a red circular logo with a dot in the middle-representative of the brand’s name: Target. Their soft warm lighting and open floor plan, and willingness to appeal to their demographic are shown in their merchandise and store layout. Target is a brand that is for the ‘everyday’ person, and they often update their marketing strategy to reflect their demographic, but their brand doesn’t change.
What is a personal brand?
Nikita Dragun, Cher, and Dolly Parton have extremely iconic personal brands before the term personal brand was even a thing. They know who they are, and they own it. But for the rest of us, finding words and descriptive terms to define who we are can feel challenging. Especially if people already assume they know everything about you based on how you speak and act, and the way you look.
With social media, we can control some of this, while not being able to get rid of complete bias, we can also create and curate the ‘life’ or person we want people to believe we have.
There are three key factors in building a personal brand:
Who you are
What you do
What your goal is
Here’s an image to help define who you are with an example.
The goal behind this exercise is to define your brand to align with your business goals.
From there, we can form an ideal short paragraph. Here’s mine:
Rina Lo is a qualified business owner with a background in social media marketing and public relations. Rina uses their various creative skills and time management to enact change and meet deadlines that fit the market demographics of X brands. Rina Lo is open to multiple business ventures and collaborations. Rina is a lifelong learner.
What is your online business path? Was this helpful for you?
The steps to becoming a thought leader often involve a lot of market research. I’ll be breaking down some of the basics below.
Post on socials at least 3x a week to begin to establish yourself as a thought leader in these spaces.
This takes time, and will not be done overnight. The best growth is organic growth by building your community online.
If you’re generating income from another project, job, or resource be sure to invest it back into your brand. It’s roughly 200$ a year for quality domain hosting, and from there you can build out through a variety of platforms.
Having a dedicated website that you can direct potential leads to will make you stand out amongst people who only rely on social media.
Stay on top of your market’s trends and what people are interested in now. Read up on historical trends and marketing curves.
Build your community.
The goal isn’t to shoot for EVERYONE in the world, but a select group of people that will relate to what you’re sharing with them. This is your target demographic and market.
To do this:
Research on the social media platforms you are using to figure out what other creator’s in your niche are doing, if it doesn’t exist, then work to establish it and listen to what the people are saying.
Your Social Media Kit will include a variety of websites that you use daily and weekly.