If you’ve been following my journey online, then you are probably aware that I am engaged to this amazing human.
This is Albert Tran. My biggest supporter who is trying to make it in Esports Photography as a professional photographer!
Photography is his passion, he has spent years honing his art and technique, and provides something different with his use of bright colors, ability to capture audience and player emotion, and his lighting technique. *All photos by Albert Tran*
Right now, Albert is shooting on a Nikon D800, and it is beginning to show it’s age. In the world of technology and photography, staying on top of current market upgrades is highly important! The camera that he is looking to get is the Nikon Z 6II FX-Format Mirrorless Camera Body w/NIKKOR Z 24-70mm f/4 S with adapter so that he can continue to use his current lenses and focus on just upgrading to a new camera body.
Your support will show him that he deserves to pursue this as a career, that his talent isn’t a waste, and that you believe in him. There is only so much I can do, and with your help, I know we all can make his dreams come true!
Donation Goal: $2,500
For any donations over $200, I will personally reach out to you and work to schedule a shoot with you and him (based on his schedule and location preferences**, no weddings*, 30 minute-1 hour shoot max*).
UGC: User-Generated Content. Created by people (individual creators), not brands.
UGC is a part of marketing, and allows brands to connect with individuals to get their product in front a specific demographic. It’s similar to influencer marketing, but different in that the brand can utilize the content for their own accounts on social media for advertising purpose. Helps brands build authenticity and trust within their target market!
UGC includes a variety of opportunities for engagement, from developing quality copy to attract keywords and engagement, to photography and video.
Some examples of UGC are: Product demos (Photo and Video content) Product Testimonials Brand Partnerships (Shout outs on YouTube) Product Photography (images) Unboxing Get Ready With Me (GRWM) ASMR Vlog – Day in My Life What I Ordered vs. What I Got Before & After Voice Over
Where does it come from?
Employees, brand loyalists (those on your email subscriber list!), Customers.
What do they do? Create brand assets for you to utilize. Help reduce your overhead compared to working with traditional influencers or celebrities. Increase your engagement, reach, and trust with the public.
Is UGC PR? UGC would be considered a small aspect of public relations curated between the brand and an individual, usually the individual is already aware of the brand and is able to speak honestly on the quality of service provided.
My expertise is in a minimalistic logo and artistic touch. I’m trained in color theory, hue variation, and traditional art theory. I have a Pantone Color Score of 8. I specialize in: Logo Design Color Theory and Analysis Data Analysis Brand Development Consulting
If you’re familiar with the term brand, then you may be familiar with how it can reflect and shape a business.
Example: Target, a red circular logo with a dot in the middle-representative of the brand’s name: Target. Their soft warm lighting and open floor plan, and willingness to appeal to their demographic are shown in their merchandise and store layout. Target is a brand that is for the ‘everyday’ person, and they often update their marketing strategy to reflect their demographic, but their brand doesn’t change.
What is a personal brand?
Nikita Dragun, Cher, and Dolly Parton have extremely iconic personal brands before the term personal brand was even a thing. They know who they are, and they own it. But for the rest of us, finding words and descriptive terms to define who we are can feel challenging. Especially if people already assume they know everything about you based on how you speak and act, and the way you look.
With social media, we can control some of this, while not being able to get rid of complete bias, we can also create and curate the ‘life’ or person we want people to believe we have.
There are three key factors in building a personal brand:
Who you are
What you do
What your goal is
Here’s an image to help define who you are with an example.
The goal behind this exercise is to define your brand to align with your business goals.
From there, we can form an ideal short paragraph. Here’s mine:
Rina Lo is a qualified business owner with a background in social media marketing and public relations. Rina uses their various creative skills and time management to enact change and meet deadlines that fit the market demographics of X brands. Rina Lo is open to multiple business ventures and collaborations. Rina is a lifelong learner.
What is your online business path? Was this helpful for you?
The steps to becoming a thought leader often involve a lot of market research. I’ll be breaking down some of the basics below.
Post on socials at least 3x a week to begin to establish yourself as a thought leader in these spaces.
This takes time, and will not be done overnight. The best growth is organic growth by building your community online.
If you’re generating income from another project, job, or resource be sure to invest it back into your brand. It’s roughly 200$ a year for quality domain hosting, and from there you can build out through a variety of platforms.
Having a dedicated website that you can direct potential leads to will make you stand out amongst people who only rely on social media.
Stay on top of your market’s trends and what people are interested in now. Read up on historical trends and marketing curves.
Build your community.
The goal isn’t to shoot for EVERYONE in the world, but a select group of people that will relate to what you’re sharing with them. This is your target demographic and market. To do this: Research on the social media platforms you are using to figure out what other creator’s in your niche are doing, if it doesn’t exist, then work to establish it and listen to what the people are saying.
Your Social Media Kit will include a variety of websites that you use daily and weekly.