Feel free to download and utilize my own research for your needs!
The video presentation will be uploaded in January.
Diversity in Esports, and the FGC is vital for growth as a community and from a business standpoint.
Current data reflects that women make up less than 50% of all gamers (Statista), but have over 81% buying power on all purchases. (Top Media Advertising) By not making them a priority market for your event, tournament, or organization, you are ignoring a major demographic with money to spend.
Focusing on safe events for women and LGBTQ+ audiences would allow your event, or business to flourish and grow.
It’s important to hire marginalized voices and people because their input and stories would create a better connection and impact to reach these people and attract new potential gamers, players, and competitors.
See my Youtube Video for further details on growth expansion!