social media marketing

What is UGC?

Blog, Goals and Education, Premium Content

UGC:
User-Generated Content.
Created by people (individual creators), not brands.

WHY UGC?

UGC is a part of marketing, and allows brands to connect with individuals to get their product in front a specific demographic. It’s similar to influencer marketing, but different in that the brand can utilize the content for their own accounts on social media for advertising purpose. Helps brands build authenticity and trust within their target market!

UGC includes a variety of opportunities for engagement, from developing quality copy to attract keywords and engagement, to photography and video.

Some examples of UGC are:
Product demos (Photo and Video content)
Product  Testimonials
Brand Partnerships (Shout outs on YouTube)
Product Photography (images)
Unboxing
Get Ready With Me (GRWM)
ASMR
Vlog – Day in My Life
What I Ordered vs. What I Got
Before & After
Voice Over

Where does it come from?


Employees, brand loyalists (those on your email subscriber list!), Customers.

What do they do?
Create brand assets for you to utilize.
Help reduce your overhead compared to working with traditional influencers or celebrities.
Increase your engagement, reach, and trust with the public.

Is UGC PR?
UGC would be considered a small aspect of public relations curated between the brand and an individual, usually the individual is already aware of the brand and is able to speak honestly on the quality of service provided.

Sources:
https://blog.hootsuite.com/user-generated-content-ugc/
https://www.prsa.org/about/all-about-pr

The steps to becoming a thought leader in your target market

Blog, Goals and Education

The steps to becoming a thought leader often involve a lot of market research. I’ll be breaking down some of the basics below.

Post on socials at least 3x a week to begin to establish yourself as a thought leader in these spaces.

This takes time, and will not be done overnight. The best growth is organic growth by building your community online.

If you’re generating income from another project, job, or resource be sure to invest it back into your brand. It’s roughly 200$ a year for quality domain hosting, and from there you can build out through a variety of platforms.

Having a dedicated website that you can direct potential leads to will make you stand out amongst people who only rely on social media.

Do research.

Stay on top of your market’s trends and what people are interested in now. Read up on historical trends and marketing curves.

Build your community.

The goal isn’t to shoot for EVERYONE in the world, but a select group of people that will relate to what you’re sharing with them. This is your target demographic and market.
To do this:
Research on the social media platforms you are using to figure out what other creator’s in your niche are doing, if it doesn’t exist, then work to establish it and listen to what the people are saying.

Your Social Media Kit will include a variety of websites that you use daily and weekly.

  • Youtube
  • Facebook
  • Pinterest
  • Instagram
  • Twitter
  • TikTok
  • LinkedIn
  • Twitch